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Dom Phillips knew all the secrets

Dom Phillips knew all the secrets

Interviewed by Bill in London, 25.5.99

Murdered for his devoted reporting from the Amazon, Dom Phillips was a truth-seeker who wrote with both his head and his heart. Before he fell in love with Brazil, Birkenhead-born Dom had been editor of Mixmag through the rollercoaster years when dance music exploded in the UK and house music became big business. He originally went to Sao Paulo to finish writing his book, Superstar DJs Here We Go, which skewered the whole idea of superstar DJs and traced the rise and fall of several. At Mixmag he nurtured a generation of writers and photographers, and created a magazine that challenged as well as celebrated its subject. In 1999 Dom was one of the last people we interviewed for the original edition of Last Night a DJ Saved My Life, and his deep industry insight and behind-the-scenes perspective gave us plenty of glue to bring things together. His passion for the dancefloor, his sharp intelligence and his wry turn of phrase made him an important voice throughout. An amazing guy, we miss him.

When you started writing about dance music did you ever think it would become a global pop thing?
No. When I first heard it I was living abroad and I came home because… it was on MTV and in little gay clubs. I heard it in a gay club in Australia, and I heard it on MTV in Denmark and I came home to find out more. This was in about ‘88. I moved to Bristol, and it was in blues clubs and there was one club called the Moon Club, which was in the dodgy part of town, St Paul‘s and you’d get a mixture of hip hop and house. I knew it was going to get bigger because I would play friends things like Soul II Soul and they’d hate it at first, then they’d finally get it. But I think there was a big gulf between growing up on rock and melody to these grooves. I didn’t grow up on soul. I grew up on indie. It took a long time to get it. I thought it’d be like punk; where you’d get a big band like the Clash…

A fad?
Not a fad. Maybe as big as reggae.

Do you think it was inevitable?
I think it was inevitable after the critical mass of the summers of love and the rave years. And the massive free advertising campaign on behalf of The Sun, which was very generous of them. Once the tabloids had written that 5,000 kids were dancing all night on drugs and having sex, 500,000 kids were asking, ‘Where’s the party?’ [laughter]. It was just so obvious. And after that it suddenly went BANG! I remember hearing ‘The Theme’ by Sabres of Paradise on the Chart Show. I think it was Bruno Brooks had to play the full length version and it was eight minutes; twice as long as everything else in the Radio One top forty. I thought that was pivotal moment. I thought, ‘Fucking hell’.

Is the DJ an outlaw?
I think the thing with the DJ is that the DJ is a cultural outlaw, not necessarily a political outlaw. People get confused with dance music and how to categorise it; and where it fits. And the reason is that it doesn’t fit anywhere, because it never existed before. It’s a totally new thing since DJs came out in the ’60s with reggae. So the DJ is not an artist, but he is an artist. He’s not a promoter, but he is a promoter. He’s not a record company man, but he is. And he’s also part of the crowd. He’s an instigator who brings all these things together. Politically, I think they tend to be very very safe. They’re quite content to stay in with the record companies. They’re quite content to stay in the with the clubs, because it’s their business. It’s an interesting point that throughout dance music’s history it has always been ruthlessly opportunistic, entrepreneurial and capitalist. It’s always been about making money. In a way that was quite rebellious compared to the Red Wedge, PC thing you had before. In terms of the power a good DJ can bring. Turning a crowd into a throng. It is quite a powerful, weird role to play. So I guess they can be an outlaw in that sense. But more cultural, because they’re bringing all these things together into a new kind of creative expression. The idea of creating hotch-potches and putting them together. That’s what DJs do. And that’s quite radical. So, in that sense, yes!

Why do you think the DJ became such a superstar?
Pressure. The incident that everyone refers to at Mixmag was when David Davies, who was editor at the time, put Sasha on the cover with the phrase: First DJ Pin Up. We were accused at the time of creating the idea of a DJ superstar. Firstly the idea that a magazine can create something is wrong anyway, because it can’t. It can push things that are already going. But the reason that was happening was because were were getting reports from Sasha at Shelley’s where people were queuing up to shake his hand and guys were getting him to kiss their girlfriends and things like this. Because emotionally he was connecting with people in a way on ecstasy. The way he was putting record together. The Whitney Houston acappella. He really was making people quite emotional. It was at that point that we had a star develop. And again it’s about the money. People saw how much Sasha could get paid, and how much a personality could help, I think some DJs went to push a personality and develop a distinctive thing of their own. Some DJs had a bit of personality that the magazines and media would push. I think in the case of Wall of Sound or Jon Carter I think they fairly blatantly played up the ‘We are the mad bastards’ Loaded mad fuckers to gain attention. I think a magazine like Mixmag was happy to play along at that point because needed stars. In the case of Sasha I don’t think he really wanted it and that was what was quite intriguing about it. But at the same time, once it was offered, he was quite intrigued and flattered and excited by the prospect. And ever since he’s constantly sat on that knife-edge. He loves it .He hates it. He’s a tortured artist. But there’s people cheering. Whatever.

The impression I got at the time was that he wasn’t happy about it.
Oh, he always said he wasn’t happy about it. I think the reason he wasn’t comfortable about it was that all his mates used to phone him up and take the piss out of him. He’s quite a lad. When we did the Son Of God? cover, he really hated that. We actually had a wrestling match about it outside the Ministry of Sound.

Halo boys!

A wrestling match?
Yeah, me and Sasha wrestled. We had this protracted argument for about an hour that people were trying to break up. It didn’t become a fight, but it became this magical wrestling match. ‘You shouldn’t have said that!’ ‘You should have co-operated with the photos!’ [laughter]

Was that the one with the halo?
Yeah, the reason was he’d been a nightmare all day and wouldn’t do anything. I had to go down. At the end of the day, the photographer, exasperated, just said, ‘Go like that’ [clasps hands]. The pictures came in and Pembo [Andrew Pemberton] said, ‘Son of God’. So we did. It was more a case of necessity than we set out to do it.

How much did DJs becoming big have to do with record companies looking for new stars?
It didn’t have very much to do with record companies. There aren’t very many of them that have made it successfully as artists are there? Some of them have gone and formed bands, but they tend to be the less successful ones. Mike Pickering with M People. He wasn’t really A-list. The big DJs – Carl Cox, Jeremy Healy, John Digweed, Sasha, Pete Tong – how many of them have made great records?

Well some of them have made commercially successful records. Jeremy Healy’s had a couple of top twenty hits.
Yeah. Sells 6,000 in the first week [laughter]. Their big hits are compilation albums, which are all done on Pro-Tools anyway. They don’t even go near them.

That’s a terrible thing to say Dom!
It’s absolutely true.

I know it is.
And I hope you put it in your book! Sorry, to try and answer your question. I think one of the reasons DJs became stars was confusion in the audience. And one of the ways to give a night a badge of credibility was to put a name on it. I was involved in the first ever Mixmag night in Bristol. It was the first time Andrew Weatherall had come to town. Nobody had any idea who Andrew Weatherall was. Or what he played. Or what he stood for. But they did know that he was a DJ and he’d never been to town before so the whole city went out. It was rammed. It’s like a badge isn’t it? But then there are some DJs who are capable of magic, aren’t there? When it all connects, I don’t think there’s anywhere where you can have more fun on a Saturday night. If you’ve had one of those experiences with a great DJ, that’s been brilliant. You’ve seen Carl Cox, and you’re off your head, you’ve made loads of friends, you’re always gonna remember it. And you’re always gonna remember it was Carl Cox.

It might not even have been Carl Cox. He might have come at half ten and left! I’ve come out of a club convinced I’ve seen a great set by so-and-so and discovered years later it was by someone else. Frank Tope is a classic. I remember seeing Frank out one night at Debbie Does Dallas. Suitably refreshed. He was dancing wildly to a bootleg of ‘Stayin’ Alive’ that John Kelly was playing. An hour later, Jeremy Healy played the same record. And the same Frank walked off the floor in disgust. It’s so subjective. I hope this doesn’t sound like I’m taking the piss out of DJs… I don’t mean to.

(L-R) Photographer and Time Out Clubs Editor Dave Swindells, Time Out Clubs reporter Sam Pow, Dom Phillips, unknown

What were the most dramatic changes you saw in dance culture when you were at Mixmag?
The first one was the rave scene blowing up and burning out in 1991. There was a big rave called Vision. It had 40,000 people. It was massive. And it was an utter disaster. It was deep in mud. It was when the complaints came in and the violence got really out of hand. Then you had all the cartoon records which seemed to be musically and creatively bankrupt. We were wrong. What was happening was the beginnings of jungle were being sown, and perhaps the tension of what was happening at those events contributed to that. I think around 1991 people started going to clubs to avoid ravers. Venus and those kind of places. Dress codes. Leather trousers. The music was slower, the whole thing was cooler.

I noticed when I came back in ’96, that it had really exploded and permeated the whole of our culture
I think the biggest change – and people always say ’88 – was 1994 and ’95. A club called Vague had been described as handbag. You had that mixed-gay glamour thing. I remember when Renaissance opened that was quite pivotal moment. We went to the opening of Renaissance in Mansfield. In the middle of nowhere. Like the secrecy of trying to find a rave. Finding the club, and it was full of pillars, and girls dressed in satin. Chris Howe had done the decor. I remember going to Venus and the opening of Renaissance in the same night and thinking things are really changing. But that whole thing, handbag, glam, just went BANG! I guess you wanna trace it back to the Criminal Justice Act. Was that ’94? Suddenly you’d got Cream, Renaissance, Ministry, loads of others start popping up. The little Balearic network becomes this massive thing. At that point it was so accessible. It was easier than raving. It got to the point where everybody got greedy. Talk to any promoter about 1995 and they’ll tell you, ‘We made so much money’.

Damon Rochefort of Nomad, Dom and Frank Tope, backstage at the DMC mixing competition

I was looking through Mixmag last night, and in them, the promoters were whinging about how much money DJs were earning.
It’s a supply and demand, free-market economy. You’ve got the Americans starting charging four or five grand and first class flights. So they priced themselves out of the market. They disappeared. It was the first time, I think, where DJs thought they could really make serious amounts of money. Some of them were going from making £500 a night, Sasha might have been getting share deals on the door that were taking him up to £1,800. And in 1994, for one gig that was a lot of money. And it just started to go from there. I think people, if you were top, were getting around £1,000 to £1,500 a gig. If you’re doing six gigs a week… And there were so many clubs coming up that you could do that.

I remember Dave Seaman telling me he was getting offered £1,500 to play a Tuesday and that was in ’95.
I think we really started kicking off in ’96 with the backlash. I think in ’95 we were more enthusiastic. But, as with everything we did at Mixmag, we were really responding to the letters we were getting. A lot of feature ideas came from readers’ letters. It was like the ’80s before Black Friday. It was ridiculous. I’ve got very vague memories of that year to be honest. Its a bit if blur.

Did house finish off punk’s DIY aesthetic?
I suppose, politically, it was because anyone could make a record and have a huge hit. The early bleep stuff, LFO and the like all crashing into the charts. No big deals, just pirate radio and stuff. And a lot of the jungle stuff now. So it is possible to make a living and you almost live completely outside the music business. I don’t think musically it had anything to do with punk because it’s always been quite musical and funky and that’s one thing punk wasn’t. There’s also a lot of hippie dreams in house music. A lot of people in the early days of acid house were hippies. I think it’s easier putting that on it.

But I don’t think it was conscious.
The imagery they use; the smiley faces; the flowers, the day-glo colours. And also disco. Disco fantasies. That’s another set of dreams. It seems to me the disco fantasy, the gay utopia, the ghetto we live and everyone will be free before tonight. Dance music has a lot of different ideals and dreams compressed into it. I also think it’s a music that everyone puts their own agenda on. Everyone’s got their own agenda.

Is that DIY aspect still intact today?
I think in the good clubs, the individual is as important as anyone else contributing to the club. If you go to a club, you are a star, as much as the DJ is. If you want to be. But there’s still so many records that seem to come out nowhere. This ‘Sweet Like Chocolate’. It’s gonna be a hit. I sent Stan over to get a copy, and he had to go to this fucking tower block in Old Street. What a great record. Record companies can’t keep up with it.

Do you think this is why they’ve forced groups like Prodigy into their rock template?
Yeah, it’s for students isn’t it? Students would listen to Steel Pulse, but they wouldn’t listen to Jamaican reggae. The Bee Gees but not proper disco.

This is when the NME got involved wasn’t it?
No I think Midi Circus, when they started doing this live thing. The Megadog.

But they were never cover artist…
They put Orbital on the cover in ’94. Allan Lewis, who was then the publisher, told me at In The City, that they would put someone like Orbital on the cover and take a hit in sales, because it was good for credibility. We used to have similar philosophy in Mixmag.

You mean like putting Method Man on the cover?
Yeah.

But they love Fatboy Slim!
Fatboy Slim is a pop star. And there’s Zoe Ball. I do like his records, but I do agree that it’s student music.

But it’s like the Prodigy. It’s an illusion. They’re not really playing live.
‘But it’s not a cabaret, okay?’ (He’s paraphrasing Liam.) Because they get out there, and they just express themselves.

Are they the new rock and roll? Are they the Big Audio Dynamite of the ‘90s, mixing guitars and samplers?
I always hated Big Audio Dynamite! I think bands like Prodigy, the Chemicals, Underworld very cleverly, have large elements of rock and roll in a way that rock audiences can understand them. Lots of clever stuff on top. The Prodigy have all this theatre stuff going on. It’s more akin to a heavy metal band. It’s almost like Kiss. It is a cabaret. They change costumes. They blow fire. You watch them and it’s a total performance where they act out certain roles. I don’t know whether they’re the new rock and roll or something else. What they do is more interesting. As far as I can work out rock and roll hasn’t changed for thirty years. It’s been exactly the same.

Except with bigger amplifiers.
Yeah, with bigger amplifiers. There’s still good records though. I think a lot of rock people were really alienated by the glamour of it all. I remember Pembo really had a thing about it in 1994 and ’95. We are anti-rock! Rock kids are saddoes. Rock journalists are saddoes. They don’t know how to enjoy themselves.

Is this the same Pembo who is now editor of Q?
Yeah, absolutely [lots of laughter]. Let me put it this way. There was a feeling at Mixmag that we were out to convert the world. Pitting ourselves against people from the rock magazines who we despised. We were flasher. We had a better time. We travelled five star. That kind of thing.

How much is club culture an essential defining part of young people’s identity?
I don’t think so much now. If you’re 18 now, you might go see Daft Punk, you might go see the Chemicals, you might go see the New Radicals. It doesn’t really matter. That’s my perception. Up until a couple of years ago, though, I’d say it was a key defining point.

Has a decade of E culture left us more open, sharing like the evangelists said it would?
Has it left us more sharing and more open? I think it has actually.

Do you think what it did was to show possibilities, because Terry Farley told us about his friends going from being plasterers to designers and A&R men and DJs and producers…
I totally agree with that. I think for a lot of men, particularly from places like the north, where I’m from. There was a great article Damon Rochefort wrote on Donna Summer once. And he described this scene where he used to go to his local club in Cardiff. And there was an edge of carpet and only the girls were on the floor and the boys would gather around the edge. What dance music did was take those boys from the edge and integrate them on the dancefloor. They learned to enjoy themselves. And be a bit more like women. Feminise them a bit. I think what you said about Terry Farley’s friends changing jobs is very true as well. I don’t think I could have become a journalist if it wasn’t for dance music. I don’t have a degree. I think a lot of people were like that. A lot of people who make records, might have been in prison or whatever. Yet they’re able to produce incredible sounds from inside their heads. I don’t think Sasha would’ve been a pop star. Sasha would’ve worked in a clothes shop or something.

How much is dance music controlled by consumerism?
No I think people are far too clever for that. I think people know what brands are and consume dance music the same as if they walk to Selfridges and buy Hugo Boss or Maharishi. They may choose to have a Cream logo etched into their hair, but it’s not because they’re brainwashed by Cream it’s because they’ve made a choice. And they’re happy to associate with that. I think it’s quite playful the way that’s done.

Have we reached the House Sucks stage?
I think we were there just before Stardust. Stardust and ‘Needin‘ U‘ were quite important, because they were two classic house records. And had they only ever been released on independent labels by unknowns, would still be massive trainspotter records. That’s the point when it all got quite classy again. You know that Lucid trance stuff? Now that really sucks. I think last year was a bit of a pivotal year, because it brought us back from the brink of Cheese Hell.

Is it really a victory for dance music that dance acts can now play in American stadiums?
It’s a really difficult question. It’s certainly a financial victory. It‘s probably a victory in terms of artists coming through, because it would help them. It‘s a shame it‘s had to fit into that template. It‘s not a perfect scenario, but again, I‘d rather it was the Chemical Brothers than Aerosmith.

Do you think it’s become so fragmented now that we will never get anything like punk or house again?
I think the only thing you can be sure of is more surprises. Other than that I really don’t know.

What is the most lasting legacy of club culture?
I think the thing we were talking about earlier, where boys can get on the dancefloor. Express themselves in a different way. The very uptight, guys, aren’t they? You‘re my best friend, but I can‘t tell you! It’s been really helpful in allowing men, in particular, to relax and relate to each other and women in many different ways. And also learning to appreciate women in non-sexual ways. I think it challenged rock’s dominance. It allowed a lot of people to listen to jazz, disco. It helped give people a better perspective on gay people. Racism, perhaps. I think it may even have made us better dressed.

How ridiculous did the DJs fees get?
Utterly, utterly, utterly ridiculous. God knows where these people got the idea that they were worth anywhere near that much money. At least some of them had the grace to admit the whole thing was a fucking scam. Unfortunately, some of them took themselves seriously. The only way it was justified was in terms of them bringing in more money. A DJ would get paid four grand because the promoter was going to get 12 grand. But it was just greed. DJs get paid ludicrous amounts of money. I don’t think any of them are worth it [laughter].

Why not? Personally I think the guest DJ culture we have here has taken us two steps back in terms of DJing as an artform.
I’d agree. I’d totally totally agree. A DJ should want to play four hours. How much better are the really big DJs than a bedroom DJ like Stan? How much better are they, really? Some of them are. Carl Cox is. He radiates enjoyment. He’s got presence. He can pump people up. He’s probably worth his money. And then there are one or two other ones, particularly the younger ones, who turn up, play a load of bog-standard hard-house records and bugger off again, having hoovered up half of Bolivia and groped the promoter’s girlfriend. These same people have the nerve to kick off, if anyone dared criticise them because they’re losing touch with all reality because they’d taken so much cocaine. I mean, that’s more than doctors get. If you’re getting more than quarter of a million pounds a year, you’re getting more than a surgeon.

It’s the skinny models argument, Dom.
The really funny thing is how many of them never paid the taxman and got caught. How could they be so stupid? Switch it off for a second [he then tells a story of a massive ’90s DJ going on the front cover of Mixmag and asking Dom’s advice about whether to pay his tax bill].

The thing with Healy is he really did live that life. Definitely. Rock and roll, models, glamour. He hung out with Galliano. We did a feature in Mixmag about him playing at a fashion show in Paris and all the girls hanging round. Some people move in that fashiony world. They know stars. He certainly did.

How do you feel about someone taking someone else’s records, and yet still being considered an artist?
I totally accept it.

There’s a Q this month in Muzik from Steven Wells saying DJs are wankers and they do nothing. Do you think there’s still a lot of misconceptions about what DJs actually do?
I do. Give Steven Wells a big bag of tunes in the main room of Cream and say there you go mate. Show us how easy it is. It’s not easy. Of course it’s not. It’s difficult to understand what the art of DJing is because some of it is quite mystical. It’s about picking up on what the mood might be, and might possibly become. And trying to get it there, in the context of where you are and what you’re doing. There’s a great amount of sensitivity involved. And a really great DJ is totally capable of doing that. They’re totally capable of making a bad record sound okay, a good record sound great, and a great record sound fantastic. They can improve records by the context they put them in. And what they put around them. How they steer them. They can do all kinds of tricks. They can make people spontaneously cheer just for a little squelchy noise. Which is quite insane really. A little noise like wha-wha-wha and people go, ‘Yeeeaaah!’ You can have people clapping along to a cymbal, just by the way they’re bringing it in. When it’s done well it’s fantastic. If it’s done really well it can be quite transcendental. It’s very difficult to explain what the difference between a bad one and a good one is. When the DJ gets it right, it’s definitely artistry, I think. You obviously do. You’re writing a book! You’re a DJ aren’t you? What’s the difference between you and Louie Vega?

Er, dunno. He’s shorter.
I think good DJs are not just chucking them on. They’re very thoughtful about it. What Frankie Knuckles tries to do is get inside the hearts and the minds of the people at the centre of the dancefloor. Try to hear things as if for the first time. How would I feel if I was hearing this for the first time? I think if you talk to the great DJs, they’re probably all quite thoughtful.

Is the DJ a filter?
I think one of the bit mistakes of dance music was that album artists were going to be the saviour of it. And then what happened was you got the excellent mix series coming out: Mixmag Live, Global Underground, Journeys By DJ, United DJs of America. The records are going to sound better in their mix than on your turntable. There’s absolutely no point in buying those records. You‘re much better off buying a snapshot of their sound at a certain time.

Do you think that’s better than buying a Masters At Work original album, because it reflects who they are better?
With the albums they’ve released so far, definitely! No, I do. Some of my favourite pieces of music are mixes and I play them again and again.

© Bill Brewster & Frank Broughton

What is Balearic?

What is Balearic?

Up until the ’80s the word Balearic meant nothing more than a collection of islands huddled near the Mediterranean coast of northern Spain. It was the sort of place you might go to if you booked your breaks from the pages of a Thomson’s Holidays brochure. But then something strange happened. British DJs, holidaying on the island of Ibiza, discovered a DJ called Alfredo Fiorito and before we knew it, the Balearics – the location – also became a musical genre: the Balearic beat. So what is Balearic? Is it simply a genre, or more of a feeling? Did it ever exist outside of the confines of DJ Alfredo’s record box? A fuzzy and scattered set of records that may or may not include Wang Chung, Phil Collins and Simply Red? Or is it simply, as dance writer Frank Tope once jokingly defined it, ‘pop records that sound good on pills’?

A Short History Of Ibiza

Ibiza has always retained a mythical hold in people’s imagination. Its location in the Mediterranean meant it was perfectly positioned to offer sanctuary for transients travelling to or escaping from somewhere else. It was a favourite haunt of the Carthaginians’ whose goddess of sexuality, Tanit, populates trinket stalls on the island to this day. Its first settlers were the Phoenicians, who gave it its name (it derives from their god of safety, dance and protection, Bes); and thereafter by the Romans and the Vandals, the Arabs and the Catalans, the Jews (fleeing persecution) and Americans (draft dodgers, most of them), fugitives from justice and injustice, pirates looking for place to hide or trade; finally, it was the hippies and the jet set.

Ibiza is a tolerant place. You’d have to be to welcome/endure so many visitors over two thousand years. Despite the despotic Franco’s brutal reign on mainland Spain, it became known as an island that was particularly sympathetic to gay men and women, well before most of mainland Europe; Santa Eulalia was a popular gay tourist destination from the 1950s onwards and Ibiza has remained one of the top three gay holiday spots worldwide ever since. The island’s first gay disco, Anfora (snuck away in a cave in Dalt Vila) opened as long ago as the early 1960s. Pacha’s Piti Urgell recalls the contrast in attitudes between Ibiza and the mainland. ‘Once the police came to our club in Sitges and they said that that it wasn’t up to standard because it was too dark to read. My brother told them, “Well, that’s not a problem because nobody comes here to read!”’

”Ibiza was pretty much left on its own”

Willie Crichton, Bar M

An American Jack Hand (aka Bad Hand Jack) helped launch Ibiza’s musical scene when he began booking jazz musicians to come and perform on the island, including Billy Eckstine and Jon Hendricks (sadly, Jack lived up to his nickname and was later convicted of murder in Barcelona).

Thanks to its reputation among the gay community and among a strata of super-wealthy individuals, movie stars, actors and playboys found its secluded bays perfect for either relaxing or getting up to no good, away from the prying eyes of a hungry celebrity press.

Errol Flynn spent time there, along with Ursula Andress, Denholm Elliott (who made it his home), Nikki Lauda, Goldie Hawn and Roman Polanski. ‘Ibiza was pretty much left on its own,’ claims Bar M’s Willie Crichton. ‘This is why, in a way, we were able to have what we had. It was a well-kept secret. This was a bastion of liberty in the country. It was like an independent republic.’

Movie star Errol Flynn having it large in Ibiza in the ’30s

Seminal hippie movie More, which employed a Pink Floyd score, was shot on Ibiza and nearby Formentera, and provided further temptation for the long-hairs of Europe to head for the Mediterranean. The Ibiza of 35 years ago was somewhat different to today’s commercialised island. Hippies would hang out in the open, often literally since many of them never bothered to wear clothes. ‘The show was not in the clubs it was in the streets,’ recalls Argentinian Nino, aka Captain Birdseye. ‘I mean the street was a club. You walked to the harbour and there was a crazy world there with the hippies and the hippie market, people naked on the street, drag queens, Germans on their motorcycles. But in San Antonio there were package tours and one of the attractions for the tours was to come and see the crazy people so they brought the tourists down to look. The people did not feel comfortable being looked at, so they took refuge in the clubs.’

The first modern-style club to be opened on Ibiza was Pacha. Even then it was already a burgeoning empire, with clubs on the mainland (their first place opened in Sitges in 1967). Pacha was opened by the Urgell brothers, Ricardo and Piti, the latter also being the founding DJ. Piti played a mixture of British rock (Island Records was a favourite label with bands like Spooky Tooth and Traffic particular favourites) and pop and soul. The early ’70s was somewhat different to now. ‘There were two floors and two worlds,’ explains Piti. ‘The touristy side was on one floor and the hippie world was on the other floor. The same music but totally different scenes on the different sides. Lots of hippies would come, but the tourists would come and they would also pay. The hippies would just bring their dogs.’

Pacha parties grew legendary. One such night involved a flamenco performer dancing with a horse on the main dancefloor. Another involved transporting the whole club on a boat to Formentera. And then there were the White Parties. ‘I’ll always remember the first White Party we threw in ’76, three years after it opened,’ chuckles Piti. ‘Everybody had to wear white. They were saying, ”What shall we do to make this party special?” So we put two UV lights so you could really see the white. Everybody made a really big effort. So when they put the lights on so the clothes glowed, everyone took them off and danced in the nude. The atmosphere was incredible. The challenge was to make a better party than that one because that one was just so amazing. But we never managed it.’

Jean-Claude Maury

Jean-Claude Maury is a mysterious character who steps into the frame just as the camera lens blinks. His story collides accidentally with that of Ibiza and Balearic music despite the fact he is rarely, if ever, mentioned. He is the Zelig of the Balearic scene, a Frenchman, originally from Marseilles, who lived in Brussels. His background was originally as part of the punk rock explosion, but he first came to prominence as a DJ at the Mirano, a swanky Belgian club that is often described as the Studio 54 of the Lowlands. He was a primary influence on the Belgian new beat scene and championed the dark leftfield pop that became such a fixture in sets in Antwerp and beyond. It was Jean-Claude who broke Max Berlin’s ‘Elle Et Moi‘ and also did a very passable cover version under the name Joy. In Ibiza he was originally the DJ at Glory’s (which had French ownership) before moving on to Ku, where he was resident when Alfredo was making his name at Amnesia. 

Jean-Claude Maury (black shirt) and Gerardo Queiruga at Ku Ibiza in 1983

When asked about the DJ who influenced him most, Alfredo cites Jean-Claude Maury. ‘He was a very simple guy, without a massive ego. And, although he wasn’t young, he had a love for the music, particularly, and he had great taste. Other details are sketchy. Was the Jean-Claude who played at the opening night of Pacha Sitges in the late ’60s, the same person? And how much did he bring his new beat influences to bear on Ibiza?

Certain tunes offer a clue. Mag & The Suspects’ ‘Erection‘, for example, was massive with Belgian DJs like Fat Ronny and also a big Balearic tune. Connections like these show that Jean-Claude Maury almost certainly had an influence on the sound that eventually became defined as Balearic. And when you consider them side by side it’s not hard to see the links between the music played in Belgium during the years leading up the new beat explosion with that of Ibiza and Alfredo. The difference is probably just a healthy dose of sun to wash away the doom and acid rain. 

DJ Alfredo

In the very same year that Pacha threw their infamous White Party, a young Argentinian journalist arrived on the island by way of Madrid and Paris. Alfredo Fiorito was visiting a friend. He never left. His first job on Ibiza was selling candles on a market stall. A few years later he was running a friend’s bar. The bar also had some decks, a mixer and a small collection of records, so Alfredo doubled up as barman and DJ. He had but one ambition and that was to become resident at Amnesia, then an ailing open-air club that no one seemed able to make into a success. As to why he wanted this job, he says simply: ‘It was the most alternative place in Ibiza.’

Amnesia had originally been a finca that had belonged to the Planells family for several generations. They sold it to the aristocratic Maria Fuencisla Martinez de Campos y Munoz in 1970, who turned it into a hippie enclave replete with art exhibitions, live performances by stoner bands with a side order of mung beans. It became a discotheque in May 1976 when a Madrileño called Antonio Escohotado began leasing the finca from its owner. He chose the name Amnesia (having discarded the markedly less snappy the Workshop of Forgetfulness). 

Amnesia was not a success for several years. Trevor Fung recalls going over to play there in 1984 after two Belgians bought the club. ‘There was no one in there. No one. Dead.  I played there for about two weeks. It had just been bought and they’d just got it going. Didn’t happen. Lost my job.‘ During that same summer, Alfredo finally got his chance. ‘By the end of August, we had not had one person in the club,‘ he laughs, knowingly. 

By the end of that season, it was the hottest club on the island. What changed their fortune was switching from regular club hours to after-hours – and a little Alfredo magic. It all happened by accident. ‘One night we’d been waiting to get paid and some of the people in the club, my work colleagues, asked me to play for them while we waited for the money,’ explains Alfredo. ‘Some people came down from Ku, heard the music and stayed there. Fifty to sixty people. The next day there was 300; the day after 500 and four days later there was a thousand in the club. Just like that.’ From then on, Amnesia opened at three and closed at midday. 

The music that Alfredo compadre Leo Mas and a cadre of island DJs began to discover and promote over the next few years formed the original Balearic playlist (many of which were later codified on the FFRR compilation Balearic Beat Vol. 1). Although many of these records were mainly European and often English, they’d remained a mystery to many of the travelling British contingent – mainly because they were all soulboys for whom the idea of listening to music made by white people, especially white English people, was anathema. 

Trevor Fung was an early devotee of Alfredo’s and soon got to know him. ‘At the time what I used to do was bring him stuff from the UK and he used to buy it from me,‘ he says, ‘I used to look through his records going, ”Where did you get this from?” I thought where the fuck did he get all this stuff?  And then I looked at the labels and it was all English stuff. It was from Leeds and places like that. I thought what the fuck’s going on here?’

What was interesting about Alfredo’s selections was that even though they were, indeed, from unlikely locations like Leeds, they still somehow had a Mediterranean feel to them. The Cure’s ‘Pictures Of You‘ was a perfect example sounding like a strange hybrid of dour Estuary vocals and Latin heat; perfect for Amnesia, in fact. 

What turned Alfredo’s music from a popular local curiosity to worldwide infamy was the intervention of four young enthusiastic British DJs out on a holiday at the behest of Fung, who was running the Project Bar during the summer of 1987: Johnny Walker, Paul Oakenfold, Nicky Holloway and Danny Rampling. It was Fung who had told Oakenfold about the burgeoning scene there (he’d actually been once earlier in the season, not liked it, and returned home). It was also Fung who introduced them to ecstasy. 

‘I’d give them all one at the bar. I didn’t want to say too much, I just said, ”Try this, it don’t do too much to you!” Then we went to Amnesia. Fucking hell! We was all off on one here. Danny Rampling skipping round the room and jumping speakers. Johnny was sitting in a speaker. Paul was like, ”I can’t fucking believe this, it’s changed since I last been here!” Chaos.‘

Johnny Walker recalls that night: ‘I remember walking into this open-air, white-walled fabulous club with palm trees and mirrored pyramid and dazzling light show going on and all these crazy, flamboyant people dancing. You had all the jet-set around the edges drinking their champagne and all the gay crowd going mad on the dancefloor. It was a real carnival atmosphere, full of life and energy.’

‘And then hearing Alfredo play was completely mindblowing to what we were used to in London,’ he adds. ‘We were like, ”Wow! What the fuck is this?” Something completely different. Alfredo was mixing up house records with indie guitar records, pop stuff like Madonna and George Michael, and then some of the things that are now Balearic classics, that I suppose he was finding in Ibizan record shops. I think we did go there every night; we just couldn’t get enough of it. We were like: ”We’ve got take this back to London.”‘

What happened next has passed into legend in the UK. Often cited as the start of the dance scene in Britain (as though nobody had ever danced until ‘Acid Tracks‘ landed in London). Paul Oakenfold started The Future (aided by pal Trevor Fung), Danny Rampling ran Shoom in the Fitness Centre, while Nicky Holloway had the Trip at the Astoria. Within months they had help transform a holiday epiphany into a nationwide phenomenon. 

‘Shoom DJ Colin Faver has never seen anything like it,’ wrote John Godfrey in i-D magazine. ’”At the end half of them come up and shake my hand. It just doesn’t happen anywhere else.” It’s the most obvious display yet of a realignment in club attitudes, a move away from the fashion victim voyeurism that has dominated London clubland in the past and more than just a return to ‘fun’. ”We want to change people’s attitude towards each other when they get out, get rid of that aggressive atmosphere that most clubs have,” says [Shoom’s] Jenny. ”As soon as you step inside The Shoom or The Future, you can literally feel and certainly see the difference. Nobody glares at you, everybody smiles at you and someone might even give you a present.”‘

Nights swiftly sprung up all over the country (although, in fact, many early house nights in Nottingham, Manchester, Glasgow and Sheffield had long been thriving anyway). The style magazines began gingerly stepping around the scene, while the tabloids’ interest – often denouncing and praising the scene, almost simultaneously – ensured that ‘raving’ became a national pastime for any youth with a sense of fun and access to some half-decent drugs. 

‘Now while it’s true that the Balearic beat was born in Ibizan clubs, such as Amnesia and Pacha, its breeding took place in a small, sweaty, strobey, smoky south London club called… The Shoom,‘ wrote Terry Farley, in the sleevenotes for Balearic Beats Vol. 1, a compilation that was entirely based on the playlists of DJ Alfredo. ‘The hardcore original Shoomers, along with another London club The Future, had discovered the joys of Balearic beats, during several previous ‘summers of love’ (sic), and had brought the music and the attitude back to London with them. The kinetic style of dancing now associated with Balearic’s ugly brother, acid house, is pure Ibizan in origin. The loudest screams at Spectrum are always reserved for Nitzer Ebb and the Residents while hearing Enzo Avitabile booming through the smoke at Joy is an ecstatic experience one step away (some say forward) from sex.’

The arrival of the Balearic beat, reinforced by the unstoppable force of acid house, altered the direction of British clubbing and, indeed, British youth culture, for the next 15 years. But, while it was Balearic that was the launching pad, the idea of playing eclectic sets in the same manner as Alfredo soon waned as the new house hegemony began. 

The New Balearic

These days Balearic is a constant. It’s almost as ubiquitous as minimal house. So what does it mean now? Is it a genre of music and does it have anything to do with Alfredo?

In the 1980s, before the arrival of house music, almost all club DJs played an eclectic range of music that might incorporate disco, funk, soul, rare groove, go-go, electro, hip hop and even the occasional comedy record (and some would argue that comedy records are the epitome of Balearic). Nobody billed these DJs as Balearic; a) because the term did not yet exist and; b) because everybody played in this style. 

In New York, it was the same story, too. Larry Levan, with his wide ranging tastes that encompassed the classic disco and soul of his youth to bands like the Clash or Cat Stevens or even Nu Shooz, it could be argued (and is, frequently, by some) that Larry Levan was Balearic. The same could be said for Ron Hardy. And Frankie Knuckles. Oh and Tony Humphries, Shep Pettibone, David Mancuso, Nicky Siano and about a hundred others. 

What house created was both a template – a hegemony – but also because of its all-consuming power, it created a small but vocal opposition. The reason many DJs used it as a shorthand term to describe their style was a simple way of differentiating them from everyone else. It was a way of saying, ‘We don’t only play house’. 

The idea behind Balearic is that any record could be made to work on a dancefloor provided it had the right feel (that fantastically nebulous word that means one man’s Funkadelic is another man’s Dana International). But it’s also because the idea of a bearded misery guts from Wigan who had never been further south than Macclesfield calling himself a Balearic DJ was intrinsically funny (it still is). 

So the new Balearic – or The New Balearic, should I say – is both a myth and a reality. It’s a myth in as much as there is no specific genre of Balearic as there is for, say, house or happy hardcore or even hardbag. But it’s also a reality, an alternative reality, admittedly, in which records from any genre can be Balearic if someone has the chutzpah – or the stupidity – to claim so. Balearic is like the giant rabbit in the James Stewart movie, Harvey, a preposterous notion to some, but to Elwood P. Dowd, a very real six-foot fluffy animal. You either get it or you don’t. Thus Wang Chung can be Balearic, as can Simply Red or Jamiroquai. The list is endless, as is the debate. 

For some DJs – like the Idjut Boys or DJ Harvey – it’s simply about taking some foggy notion of what it is and interpreting it their own distinctive way. The most important thing about becoming a Balearic DJ is to have a sense of the absurdity of your chosen role. You should take great pleasure watching faces drop on a packed dancefloor as they realise they have been dancing to Cliff Richard or Lieutenant Pigeon for the past three minutes. 

For the original Ibiza DJs, that time and place has long passed and for most of them the style they championed was not necessarily an ethos or lifestyle, but simple expediency. An Ibizan DJ would be playing almost every night for up to eight hours a day; they had to fill 40 hours or more programming a week. ‘I think it was because we were brought up like that, but also there was not much choice,’ thought José Padilla. ‘Now you can specialise in Detroit techno or deep house or whatever, then you had to play with what you had. We had to play so many hours that we have to play different tracks to make the session happen. It’s not because in Ibiza we like to play like that. We have to play Talk Talk, we have to play Belgian beat, we have to play rock, we have to play reggae, because we have to fill the space of so many hours.’

Terry Farley, not only wrote the sleevenotes for the 1988 Balearic Beats Vol. 1 compilation, but also championed much of the music. He has been known in his distant past to have played records by Phil Collins, though thanks to counselling – and primal scream therapy – has not re-offended for many years.  ‘My personal view on Balearic is that it was a moment in time namely a few Ibizan clubs from 1986-88 and Alfredo’s personal taste. In 1988 all the records spun at Future and Shoom were direct steals from his sets. It was when the UK DJs tried playing their own pop records on drugs that it went wrong (I stand at the front of the guilty queue myself) although it was fun at the time.’

I canvassed opinion on some message boards as to what Balearic really means: ‘Harvey playing Easy Lover in the a.m. at New Hard Left,’ said one; ‘Hearing Donna Summer’s ‘State Of Independence‘ on a pill for the first time,” countered another; ‘Love of music for its own sake, free of puritanical bias and entrenched prejudice, free of marketing pigeonholes…’ But this put it more succinctly and more ludicrously than anyone else: ‘It’s a state of mind,’ wrote Barry Devan. ’It’s a group of islands. It’s sand in your foreskin but not caring. It’s Clark’s comfy shoes. It’s corduroy. It’s a lazy place. It’s warm. It’s Wellington boots. It’s knowledge. It’s Moonboots. It’s carpet not laminate. It’s Van Halen not Europe. It’s council not Hilton. It’s Jason Boardman. It’s the M10. It’s borrowing not buying. It’s me, it’s you, it’s everybody. It’s bollocks. It’s great.’ Absurd, but true. Bill Brewster

© Bill Brewster & Frank Broughton